Midwest Professional Reps Organization (M-Pro) is a trade association with the mission to connect reps and retailers in the upper Midwest. Our membership is composed of sales professionals who represent both established and up-and-coming brands in the outdoor recreation and snowsports industres, including apparel, footwear, equipment, and accessories for all sorts of outdoor lifestyles.

Our signature events are our summer and winter trade shows, where hundreds of rep/retailer meetings help both parties plan their business for the next selling cycle.

The dates for the 2025 summer shows are:

• June 2-4 (Saint Paul--River Centre)
• June 17-19 (Madison--Alliant Energy Center)

The dates for the 2025 winter shows are:

• November 17-19 (Saint Paul--River Centre)
• December 2-4 (Madison--Alliant Energy Center)

Each year we connect retailers from our region with hundreds of the brands they rely on to run their businesses.

This website is the most up-to-date resource available for connecting with outdoor and snowsports brands in the Midwest.

To learn about becoming an M-Pro member or to be added to mailing lists for the show, please contact us.